AP-NORC Website

A new website for the AP-NORC Center for Public Affairs Research

TK
  • Role UI/UX designer
  • My focus Designing a new website for the AP-NORC Center for Public Affairs Research.
  • Client Norc at the University of Chicago
  • Time 4 months

The project

We redesigned the website for The Associated Press-NORC Center for Public Affairs Research for a much needed refresh on a decade old site. AP-NORC needed a complete redesign of their main organization website, a rich database of public opinion research containing hundreds of articles, projects, and datasets. The site needed to be flexible and future-proofed, with the freedom to customize content and front-end user experience as the organization evolved.

TK
Responsive design for mobile
TK
Implemented custom search and data archive for publishers to find data quickly

My Role

I worked as Creative Director and Lead Designer on the complete redesign of the AP-NORC website. Starting with stakeholder interviews, user data analysis, and content audits, I led the UX strategy to align the site with the needs of researchers, journalists, and the public. Through wireframes, user flows, and iterative design, we built a flexible, newsroom-inspired interface that makes hundreds of research projects and datasets easily accessible. The final product is a modern, scalable platform that positions AP-NORC as a leading voice in public opinion research.

TK

Challenges

  • Outdated site with sprawling information architecture
  • No standard design system or practices
  • Outdated technical backend and no CMS system
  • Building a responsive site from the ground up

Ultimately, we need to build this site from the ground up beginning with nothing but content and ending with a timeless, fully responsive design that serves as a publishing platform, data archive and key resource hub for policymakers and journalists. Though this was built over 5 years ago, it still looks and feels timeless with little changes made to keep it up up to do.